While working with Sipp on the design of the new cans, I did the photo ingredients for the new label. I also worked with Sipp to create a work flow that would allow us to put out new products fast.

The way it works was. 1. Sipp would start testing a new flavor, 2. I would design new can and bottles and shoot ingredients. 3. Once they had they flavor down they would ship me bulk product 4. I would make recipes and take culinary photos. 5.While I was working on photo and waiting for cans to be printed, I would have our 3d artist make the cans bottles for hero shots.

This meant that even before the product was in cans and bottles we had everything ready to go for the product launch.